MAVIS HEALTH LIMITED

Verified
Abuja, Federal Capital Territory, Nigeria
Unnamed Road Kuje Federal Capital Territory 900271 NG

Every single day, Nigeria loses about 2,300 children under five years of age and 145 women of
child bearing age. Nigeria still accounts for a disproportionate share of the world’s burden of child
and maternal morbidity. It is estimated that approximately one million (1 million) women and
children die every year in Nigeria from largely preventable causes. This is the equivalent of about
6 jumbo jet crashes with women and children happening every day. This makes the country the
largest contributor to the under-five and maternal mortality rate in the world – according to
UNICEF. Majority of these child deaths occur within the first week of life. A lot of these deaths (of
mother and child) are preventable if the women and their spouses know what to do. Data from the
2013 Nigeria Demographic and Health Survey (NDHS 2013) shows that 97% percent of women
with more than a secondary (high) school education received antenatal care from a skilled
provider, as compared with 36% of mothers with no education. Sadly, most of these women in our
target areas in the Northern part of Nigeria are either illiterate or semiliterate
(http://www.epdc.org/sites/default/files/documents/nigeria_subnatn_ne_0.pdf). Another challenge
that hampers healthcare initiatives in this area is the language barrier. Most speak just Hausa,
Kanuri, Fulfulde, etc. and not English. Additionally, socio-cultural issues and religious
considerations prevent these women and young girls from easily going out to seek medical advice or care.
Taking these unique challenges into consideration, we designed the e-HEAL Talking Books™ to
help bridge the language barrier and also to get the necessary information to the women where
they are (in their homes/communities) in their native language using audio from Mavis digital Pen.
The e-HEAL Talking Books provide women of childbearing age, their spouses, community members
and healthcare givers with the necessary, accurate information they need and in a language that
they understand (e.g. Hausa). The content is in line with the “Facts for Life” produced by UNICEF,
WHO, UNESCO, UNFPA, UNDP, UNAIDS, WFP and the World Bank which has been localized to suit
our context in Nigeria. There are lots of easy to understand graphical illustrations to help the users
navigate to the right information they need to help improve health outcomes for mother and child.

The women in the community will come together in groups of ten (10) to one kit to use the Mavis
digital Pen™ to tap on the pages of the e-HEAL Talking Books to learn various vital information
such as:
• The importance of exclusive breastfeeding
• Importance of family planning
• Proper nutrition for the mother and child
• Care for the sick child
• Hygienic practices
• The need to go to a health facility to be delivered by a skilled birth attendant
• Comprehensive reproductive health information
• HIV & AIDS education
• Preparing for marriage and raising a family
• Etc.
We will also provide the Hausa-Learning-English Talking Book to help the women and their children
gain literacy skills. Nigeria has over 35million illiterate adults according to UNESCO
(http://www.vanguardngr.com/2015/12/65-million-nigerians-are-illiterates-unesco/). Additionally,
Nigeria still has 10.5 million out-of-school children – the world’s highest number
(https://www.unicef.org/nigeria/education.html) This will go a long way towards helping them to
break out of the poverty cycle, enjoy better employment prospects, gain better earning capacity
to provide proper nutrition for themselves and their newborns.

Rating
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