For those practicing the art of SBCC in India.

Challenges in designing SBCC campaign for adolescent and youth programs in India

1 reply, 2 voices Last updated by Profile photo of Uttara Bharath Kumar Uttara Bharath Kumar 3 weeks, 2 days ago
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  • #92844

    Designing social and behavior change communication campaign for programs on youth has numerous challenges to it. Segmenting messages for different audiences in the larger group, finding the right medium to reach the target audience, adapting resources and IEC materials at the local level and so on. What are some of the challenges that you may have faced while working with youth?

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    Profile photo of Uttara Bharath Kumar
    Uttara Bharath Kumar
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    @ubharath

    Thanks all for participating in the learning forum last week about SBC tools for youth. Two key points I heard from participants included:

    – How do we further segment youth as an audience for specialised groups like MSM

    – How do we work better with the private sector where a lot of young people go? The private sector needs better SBC.

    Welcome your reflections.

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