This group is for SBCC professionals in Egypt.

  • Salaheldin Elkhawaga posted a photo in the group Egypt 3 months, 2 weeks ago

    I wish all Muslim pilgrims a pleasant, and safe sty in all the holy places… Hajj Mabrour hajj

    I wish all Muslim pilgrims a pleasant, and safe sty in all the holy places… Hajj Mabrour hajj
  • Salaheldin Elkhawaga posted a photo in the group Egypt 3 months, 2 weeks ago

    Back again to pretesting
    Why Conduct Pretesting?
    Pretesting increases the impact of SBCC materials by determining if what has been designed is suitable for the audience. It can save money, time and energy overall as the resulting material will be effective.
    Pretesting should be conducted to gather information from the audience on the basic…[Read more]

    Back again to pretesting Why Conduct Pretesting? Pretesting increases the impact of SBCC materials b
  • Salaheldin Elkhawaga posted 5 photos in the group Egypt 5 months, 4 weeks ago

    The Circle of Care Model
    Social and Behavior Change along the Service Delivery Continuum

    Why? Individuals, families and communities want to lead healthy lives. But in communities around the world, living a healthy life is not so easy. Even when health services are available, women and men still face barriers to their use, such as stigma, social…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 1 week ago

    Step 5: Summarizing Strengths, weakness, Opportunities, and Threats
    The next step is to summarize what you have learned to form a foundation for your communication strategy. Many strategic planners use the SWOT framework: Strengths, Weaknesses, Opportunities, and Threats.

    Summarizing Key Strengths and Weaknesses
    Review the resources that you…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 1 week ago

    Accessibility
    Where services or supplies are apparently available, ask whether those who need them can get them. For example, in some countries where contraceptives are readily available, sexually active, unmarried women cannot get access to them because of cultural or legal restrictions. Determining the level of accessibility before starting a…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 1 week ago

    Step 4: Assessing the environment
    The fourth step in analyzing the situation is to assess key aspects of the environment where the strategy will be implemented. Sometimes a health issue requires promotion of a behavior and does not involve a product or service (i.e., breastfeeding). In other instances the health problem requires products that are…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 1 week ago

    Analysis of the situation
    Step 3: Identify Potential Communication Resources

    Step 3 in analyzing the situation is to gain an understanding of the communication environment, including current health communication activities and available resources.
    Health communicators define communication channels broadly as a delivery system for messages to…[Read more]

  • Salaheldin Elkhawaga posted a photo in the group Egypt 6 months, 2 weeks ago

    Identify Known Barriers to Behavior Change
    As you interview program workers, health experts, community representatives, and members of the potential audience, ask why they think the audiences are not adopting the desired health behaviors.
    Often one of the main barriers to adopting behaviors is the fact that the audience is preknowledgeable. In…[Read more]

    Identify Known Barriers to Behavior Change As you interview program workers, health experts, communi
    • These three availability,accessibility, affordability and acceptability are interrelated to success the program. Service is available, accessible and socially accepted but audience can not afford so before lunching program these 4 A is important. Thanks.

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 2 weeks ago

    Thanks to all springboard members who liked all my shared topics.
    I feel frustrated because no one from Egypt group read what I translate to help them overcome the language barrier. I will stop translating materials to save my time and efforts

    • Thank you @salaheldin for all you share but keep translating; knowing that the information can become vital in the future though I believe such information are also for the present. Let’s keep the updates coming so that anyone visiting the site can have his/her communication capacity built – whether now or later… Kudos sir!

    • Hello Salaheldin, please do not be discouraged! This is an important effort you are doing, and many people are viewing it, even though they do not respond. We have several hundred users in Egypt who have recently viewed the site – they may be using the information you post! And Bukola makes a very good point – you are building capacity for future…[Read more]

    • Congratulations @salaheldin for Springboard recognition! As communication experts we all know that reinforcement is critical to behavior change. Local language will be on demand one day. So keep on your efforts. Your audience may feel interested to participate one day. Best wishes.

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 2 weeks ago

    Analysis of the situation
    Step 2: Determining Potential Audiences
    The primary audience for a communication strategy will usually be the people who are at risk of or who are suffering from a particular health problem. One exception to this is children, in which case their caregivers are usually addressed as the key influencing audience. To help…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 2 weeks ago

    To all my friends and Springboard Egypt members: The attached links to a ARABIC training guide for Health Educators and volunteers developed by WHO. I think it will help a lot health educators in preparing for their health education…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 2 weeks ago

    Understanding the Health Problem
    Understanding the health problem means having a clear perception of its extent and severity as well as of the behaviors that will prevent and treat the problem. In the course of gaining such an understanding, you will become familiar with the available sources of information about the problem.

    The Extent of the…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 3 weeks ago

    First Step: Identify and Understand the Problem
    The first step in conducting the analysis is to identify and understand the specific health problem that will be the focus of the proposed communication effort.
    Consider the health problem in the context of the overall strategic vision. To define an effective communication strategy, you will need to…[Read more]

  • Salaheldin Elkhawaga posted a photo in the group Egypt 6 months, 3 weeks ago

    To all Muslims allover the world: Ramadan Kareen happy-ramadan-2017-images

    To all Muslims allover the world: Ramadan Kareen happy-ramadan-2017-images
  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 3 weeks ago

    To all Muslim Springboard Members:
    RAMADAN KAREEM

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 3 weeks ago

    The First step in Strategic Health Communication is SITUATIIN ANALYSIS.
    We need to go through the following 5 steps to complete the situation analysis:
    1. Identifying and Understanding the Problem
    2. Determining Potential Audiences
    3. Identifying Potential Communication Resources
    4. Assessing the Environment
    5. Summarizing the Strengths and…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 3 weeks ago

    Creative Brief
    A creative brief is the guidepost for creative deliverable (messages, posters, fliers, videos…etc): it guides in-house experts, an advertising agency or a creative consultant in the development of messages and materials that fit within the campaign’s overall strategic approach.
    الملخص الإبداعى يساعد فريق المبدعين عند إعداد مواد ال…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 6 months, 4 weeks ago

    When developing messages, the creative team should consider the 7 C’s of Effective Communication. The 7 C’s act as a checklist that helps ensure that messages are interesting, clear, and effective in reaching the audience. (Reference: How to Design SBCC Messages. HealthCompass)
    عند إعداد الرسائل الصحية يجب على الفريق الإبداعى التأكد من تواف…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 7 months ago

    Process of Behavior Change (Source: A Field Guide to Designing a Health Communication Strategy)
    The PBC framework recognizes that behavior change—and thus communication intended to influence behavior change—is a process. People usually move through several intermediate steps in the behavior change process (Piotrow et al., 1997). In addition, the…[Read more]

  • Salaheldin Elkhawaga posted an update in the group Group logo of EgyptEgypt 7 months ago

    The importance of pretesting communication materials (source How to conduct a pretest-HealthCompass)

    Why Conduct Pretesting?
    Pretesting increases the impact of SBCC materials by determining if what has been designed is suitable for the audience. It can save money, time and energy overall as the resulting material will be effective.
    لماذا الاخ…[Read more]

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