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The Circle of Care Model
Social and Behavior Change along the Service Delivery Continuum
Why? Individuals, families and communities want to lead healthy lives. But in communities around the world, living a healthy life is not so easy. Even when health services are available, women and men still face barriers to their use, such as stigma, social…[Read more]
Step 5: Summarizing Strengths, weakness, Opportunities, and Threats
The next step is to summarize what you have learned to form a foundation for your communication strategy. Many strategic planners use the SWOT framework: Strengths, Weaknesses, Opportunities, and Threats.
Summarizing Key Strengths and Weaknesses
Review the resources that you…[Read more]
Where services or supplies are apparently available, ask whether those who need them can get them. For example, in some countries where contraceptives are readily available, sexually active, unmarried women cannot get access to them because of cultural or legal restrictions. Determining the level of accessibility before starting a…[Read more]
Step 4: Assessing the environment
The fourth step in analyzing the situation is to assess key aspects of the environment where the strategy will be implemented. Sometimes a health issue requires promotion of a behavior and does not involve a product or service (i.e., breastfeeding). In other instances the health problem requires products that are…[Read more]
Analysis of the situation
Step 3: Identify Potential Communication Resources
Step 3 in analyzing the situation is to gain an understanding of the communication environment, including current health communication activities and available resources.
Health communicators define communication channels broadly as a delivery system for messages to…[Read more]
Identify Known Barriers to Behavior Change
As you interview program workers, health experts, community representatives, and members of the potential audience, ask why they think the audiences are not adopting the desired health behaviors.
Often one of the main barriers to adopting behaviors is the fact that the audience is preknowledgeable. In…[Read more]